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The BNB ecosystem launches an initiative to support promising projects on CEX through token-based incentives

BNB Chain has announced the launch of a large-scale $100 million liquidity incentive program. The initiative is aimed at supporting projects built within the BNB ecosystem to strengthen their presence on major centralized exchanges (CEX) and increase overall network liquidity. 

As part of the new initiative, projects will be able to receive BNB token rewards if their assets are successfully listed on one of 11 key centralized exchanges selected by BNB Chain. These include major platforms such as Binance and Coinbase. 

The program will run for three months on a “first come, first served” basis. The most successful projects may receive up to $500,000 in ongoing liquidity support. 

To participate, projects must meet several criteria: a market capitalization of at least $5 million, an average daily trading volume of at least $1 million, and compliance with other internal network requirements. In this way, BNB Chain is focusing on mature and promising projects capable of generating meaningful activity on centralized exchanges (CEX). 

Depending on the case, projects may receive support in the form of non-withdrawable liquidity in BNB, as well as through the purchase of their tokens using BNB to create two-sided liquidity. This means assistance will come in the form of both “frozen” tokens to stabilize trading and direct market participation in the projects’ own tokens.

BNB Chain allocates $100M to support project liquidity

What’s behind this drop, and where will it lead?

The cryptocurrency market continues to face pressure, with AI-related tokens taking a particularly hard hit. According to data, the value of leading AI assets, including AI Rig Complex (ARC), ElizaOS (AI16Z), and Virtuals (VIRTUAL), has declined by 75–90% compared to their peak levels in January 2024.The crypto community is currently experiencing a downturn, with total market capitalization dropping by 16% since January 2025. A key factor was the emergence of the TRUMP memecoin on January 18, which skyrocketed to $80 billion in a single day, absorbing liquidity. The sell-off of AI tokens is linked to capital outflows, as confirmed by market participants.Trump's announcement of a 25% tariff in January 2025 triggered panic among traders. Investors began exiting risky assets, including AI cryptocurrencies. While major altcoins are attempting to hold their positions, smaller on-chain projects are struggling.Despite the market decline, experts remain optimistic about AI cryptocurrencies. Some highlight ElizaOS and Rig for their strong teams and partnerships. There is also speculation that by 2026, there will be over 1 million agent-based AIs operating on blockchains, unlocking new opportunities.

AI tokens have crashed by 90% from their 2024 peak