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The BNB ecosystem launches an initiative to support promising projects on CEX through token-based incentives

BNB Chain has announced the launch of a large-scale $100 million liquidity incentive program. The initiative is aimed at supporting projects built within the BNB ecosystem to strengthen their presence on major centralized exchanges (CEX) and increase overall network liquidity. 

As part of the new initiative, projects will be able to receive BNB token rewards if their assets are successfully listed on one of 11 key centralized exchanges selected by BNB Chain. These include major platforms such as Binance and Coinbase. 

The program will run for three months on a “first come, first served” basis. The most successful projects may receive up to $500,000 in ongoing liquidity support. 

To participate, projects must meet several criteria: a market capitalization of at least $5 million, an average daily trading volume of at least $1 million, and compliance with other internal network requirements. In this way, BNB Chain is focusing on mature and promising projects capable of generating meaningful activity on centralized exchanges (CEX). 

Depending on the case, projects may receive support in the form of non-withdrawable liquidity in BNB, as well as through the purchase of their tokens using BNB to create two-sided liquidity. This means assistance will come in the form of both “frozen” tokens to stabilize trading and direct market participation in the projects’ own tokens.

BNB Chain allocates $100M to support project liquidity

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